Two significant T A Fisher apartments schemes have been completed as we turn our attention to the launch of one of our more exclusive developments.
A total of 21 apartments, five at Fisher Court, our former offices in Mortimer, and 16 at Guildgate House in Crowthorne High Street, a former office building, now converted into apartments, are all sold. “The most interesting statistic is that a great many of our buyers are either first-time buyers or more mature purchasers. This marks a shift in the market since many developments have been characterised with ‘buy-to-let’ sales” says Steve Davies, Development Director.
Now work at Rosedene, two detached homes in Finchampstead Road, Wokingham, has just been completed with launch due on Saturday, July 2.
The two five-bedroom homes close to Sand Martin’s Golf Club, were a social media hit when our agent Richard Worth first publicised them, attracting more traffic to its website than any previous social media message.
Both houses have large areas for entertaining, two en suite bedrooms and separate bathrooms and could suit young professionals on the way up, families or older people who want good facilities for visitors.
Five further schemes are in the immediate pipeline including Phase ll of Berrybrook in Caversham where our sign has just gone up on Lower Henley Road.
The six, three- and four- bedroom homes, accessible via nearby Ruskin Close, are due for completion in September 2017.
Development director Steve Davies said: “Although these schemes are all residential, they illustrate a very diverse range – from studio apartments to large family houses. Our local knowledge enables us to understand a broad spectrum of the market.”
Two significant T A Fisher apartments schemes have been completed as we turn our attention to the launch of one of our more exclusive developments.
Liam Stacey is the latest new recruit to the construction department at T A Fisher.
Liam, who had experience with a regional developer before going travelling, will help meet the growing demands on the department as further sites are acquired.
Liam will complement the team that includes Phil Nash and Guy Deakin, who joined earlier in the year as trainee surveyor/buyer and senior surveyor respectively.
Phil is training to be a surveyor and will be on day release at Reading College from September.
Guy comes to us with a wealth of experience from other housing developers.
Alex Chapman, Commercial Manager said it is likely the department will be running more sites by the end of the year which currently include:
• A mixed-use scheme consisting of apartments and retail units at Farnborough
• Housing developments at Binfield Heath near Henley on Thames; Blue Prior Church Crookham, Fleet and a second phase at Berrybrook, Lower Henley Road, Caversham.
By autumn the list should also include a scheme at Peppard Common comprising three new houses and the remodelling of an existing house.
Alex Chapman said: “We are expanding but not in a ‘boom and bust’ way. We are quite sensible in how we go about it. We are taking on staff and that is a positive move as we grow the department.”
T A Fisher was awarded the Outstanding Contribution award at last night’s Thames Valley Property Awards at Ascot Racecourse.
The award, the final one of the evening, was for a special contribution to the Thames Valley. T A Fisher managing director John Fisher was presented the trophy by category sponsor McKay Securities. The event host was former England cricket captain David Gower.
The T A Fisher story
Thomas Alfred Fisher was an entrepreneur who could spot business opportunities. Now 120 years and three more generations on, the firm he launched is excelling in finding them. T A Fisher, a signwriting business when it launched from Mr Fisher’s Cholmeley Road in Reading home in 1895, is now the area’s longest established housebuilder and developer, its longevity built around its agility and an eye for spotting trends.
Building and development became increasingly important as his sons Harry and Victor got involved. In the 1960s Mr Fisher’s grandson Keith brought central heating to small homes and helped carve the name into the Thames Valley’s housebuilding heritage.
In the mid-1980s, Keith Fisher’s son John joined and took the firm into new areas it continues to succeed in today, starting with commercial property development, a direction which proved successful very quickly.
John Fisher, who became Managing Director in 1990, said: “The housing market crashed in the late 1980s/early 1990s but the commercial development world continued for a period after and enabled us to continue developing.”
Since then that diversification has broadened further and the ability to be creative and niche in finding answers to often challenging or restricted sites has become a differentiator few major developers can match. Reacting to the economy is one of many ways T A Fisher demonstrates its ability to adapt.
Mr Fisher said: “We are a multi-faceted development company. Blue Prior at Fleet is a good example. It was a token business park and looked like another B1 office scheme but the market had significantly changed and we took it in a different direction.
“It has offices but it will soon have an assisted-living home, a thriving children’s day nursery and we have just commenced a residential phase. It’s a classic example of how to resolve a development conundrum.
“We are a bit more nimble, a bit more flexible. We continue to broaden the platform as we have a reasonable understanding of different use classes. For example we don’t necessarily develop nursing homes but we have sufficient knowledge of the market activity and viability to know whether it is going to work or not.”
One small development in Reading in the 1990s was the start of one division of the company which dominates the market in the Thames Valley. A small number of serviced apartments were developed in a former office above a trendy wine bar. The concept was rare then but demand was rising.
Mr Fisher said: “We decided to spin off a separate portfolio, targeting the growing number of IT companies settling in Reading. Oracle and Microsoft were typically bringing contract workers to Reading but with nowhere to stay short term but the Post House (in Whitley) or the French Horn (in Sonning).”
A separate division, House of Fisher now not only operates nearly 200 apartments, mainly in apart-hotels developed by the group, but provides the 24-hour services that support them.
Its 100 King’s Road development in Reading, its flagship apart-hotel complete with 24-hour gym, where House of Fisher turned a redundant office building into a dynamic home for the area’s transient contract workers, illustrates the firm’s knack of carving out innovative solutions.
House of Fisher sits alongside T A Fisher’s housebuilding, investment, mixed use, conversions and land acquisition divisions in a business which carved its own niche in the property world while keeping specifications and quality a high priority.
Mr Fisher added: “We are lowly geared (financially) and we know the area really well. We are prepared to take a risk and take on different propositions. It doesn’t have to just be pure housing or pure commercial.
“Our specialism is the Thames Valley. We are difficult to pigeonhole but that’s our strength.”
Buyers at all levels are becoming increasingly aspirational about their homes, driving developers to raise standards.
T A Fisher managing director John Fisher believes the growing demands to have quality materials, finishes and fittings are raising the bar at all levels of the market and high spec is now standard.
Fitted bathrooms with quality cabinetry, modern tiling and high-spec fitted kitchens are becoming the norm at every price level in T A Fisher properties as we respond to modern day demands.
John Fisher said: “People’s expectations are a lot higher. Even if you take studios, they have down-lighters, fully-fitted kitchens, very attractive bathrooms and we ensure the whole property makes a statement about quality. That said there is a real difference in buying new build and buying new build from us.”
On larger properties nowadays, porcelain floors on ground floor and bathrooms are common, underfloor heating is becoming standard and, in an increasing number of properties, USB wall sockets are installed.
John Fisher added: “Every specification now is pretty aspirational. We ‘spec up’ not down.”
That question of quality was raised by deputy leader of Reading Borough Council, Cllr Tony Page in November at the Reading Economic Forum when he called some of the larger scale office conversions ‘the slums of the future’.
Mr Fisher says those issues could potentially arise on many large flatted schemes which are often driven by cost and programme with a fast exit and optimal return. That approach may well leave the wrong legacy. Buyers, particularly owner-occupiers or investors, are better served by buying from a developer with a reputation to protect.
He added: “If people are buying a home and they do their research and buy from a reputable developer, a builder with a track record who knows what they are doing, that’s a way of avoiding trouble in the future.”
The same principle of quality applies to T A Fisher’s commercial developments, illustrated last year by the E-Centre in Bracknell which has attracted some key occupiers since it was acquired and upgraded by T A Fisher. It has led to the revival of the Easthampstead Road area which was becoming run down.
John Fisher added: “We retro fitted the development so as to provide smart impressive facilities which are being very well received in the marketplace.”
E-Centre is located next to Beneficial House – the new T A Fisher mixed-use scheme anchored by Gym Group and House of Fisher serviced apartments.
Three completions on TA Fisher properties took place in the run up to the introduction of additional stamp duty for buy-to-let investors.
The rush of demand was driven by landlords wishing to complete before Chancellor George Osborne’s new three per cent levy on homes not intended to be the buyer’s main residence, came into force on April 1.
TA Fisher celebrated the first completion at Fisher Court in Mortimer, the company’s previous home which has been converted into five apartments, all now reserved, and two apartments at Guildgate House in Crowthorne.
Appropriately the first completed deal at Fisher Court was an apartment in what was once the accounts department. Exactly 29 years and three months after TA Fisher took ownership of the building, its first residential owner picked up their keys.
And the new occupiers will have one advantage TA Fisher never had. Mortimer will be a short train ride from the proposed station at Green Park where 7,000 people are currently employed and where many more will be in future.
Guildgate House is now almost three quarters reserved with 11 of the 16 apartments spoken for. But as at Fisher Court, although the Chancellor’s stamp duty levy prompted investors to complete, they are by no means the main kind of purchasers.
The first completion at Guildgate House was by a lady looking for somewhere with more of a village feel than her previous home at Kennet Island in Reading and other owner-occupiers are attracted by Crowthorne’s appealing mix of shops and services without city centre hustle.
Managing director John Fisher said TA Fisher’s speciality of building smaller developments of higher quality homes tends to appeal more to owner occupiers while large scale investors tend to flock in their numbers to blocks in city centres.
He said: “We are getting a broad cross section of buyers, not just investors, it’s owner occupiers as well.”
To arrange a viewing at Guildgate House contact Romans on 01344 753110
The Rosedene development of two detached five bedroomed houses proved a social media hit when it was first publicised by the Wokingham office of estate agent Richard Worth.
A message on its Facebook page in February surprised the agent when it attracted more traffic to its site than any previous social media message.
Richard Worth land director Oliver Hicks said: “It was huge on social media. It was the biggest response we have had on our website.”
The two homes, now taking viewings, are in the valued RG40 postcode on Finchampstead Road, where school provision is among the most sought after. Both back onto the Sand Martins golf course on a site where two rather unloved houses had previously stood.
Rosedene was the name of one of those homes and TA Fisher wanted to maintain that link by using it for this new development. Both houses have large areas for entertaining and could suit families, young professionals moving up as well as older people who want a high standard of rooms for family to stay. In each house two of the bedrooms are en suite and there is a separate bathroom.
Managing director John Fisher said: “This is an example of a quality development which fits well in an established community. It is only two miles out of the town centre yet it is close to magnificent open spaces and ancient heathlands.”
The attraction of apartments at Guildgate House in Crowthorne doesn’t stop at what is inside them.
The development of 16 apartments is on Crowthorne High Street where, among some well known names, there is a host of independent retailers ranging from The Wool Retreat which opened in 2015 to Newman’s, a shoe shop dating back more than 120 years.
A hardware shop, chemist, butcher, gift shop and an electrical appliance shop are also among coffee shops and tea rooms all within easy walking distance – and there is still room for supermarkets and a Post Office. Along with the combination of old and new retailers, parks and the train station are just a few minutes walk.
TA Fisher managing director John Fisher said the mix of operators symbolises Crowthorne’s attraction as a hidden gem in the centre of the county.
He said: “It’s almost a step back in time. It’s characterised by a good many local retailers and it’s somewhere I think people will feel more secure than in a big town.
“The development itself is just 16 apartments and very unlike being in a block. This is a small development and all the apartments are private. This kind of project in a location like this is quite rare.”
First time buyers have been quick to show interest in Guildgate House with prices for the studio apartment in the scheme starting at just £160,000.
Five apartments which have gone on the market in Mortimer have a special significance for developer TA Fisher.
For almost three decades the firm ran its operation from offices in Victoria Road which it built in the late 1980s. But after moving to a new base at Theale, TA Fisher then did what it has done at countless sites throughout the Thames Valley and turned the building into an exclusive development of homes. It is now known as Fisher Court.
During 28 years in the building, TA Fisher, originally a signwriting business dating back to 1895, grew to be one of the area’s most respected names in property in the region, creating small, niche housing schemes along with bigger developments of serviced apartments, hotels, offices and retail units.
But managing director John Fisher, the fourth generation of the family business, was keen that there was only one developer to make the best of its former home.
He said: “We didn’t want anybody else to do it. We’d been there 28 years and we wanted to leave the right legacy for Mortimer. We are known for carving out interesting niche schemes and Fisher Court really had to be done by us.”
The result is five modern and well-appointed apartments ranging from studios to two bedrooms.
Residents in Apartment 1 will live in the former construction office, Apartment 2, the former finance department, Apartment 3, the former land office, Apartment 4, the managing director’s office and Apartment 5 was marketing and the former boardroom.
The firm’s property specialism began when founder Thomas Alfred Fisher decided to turn part of his home in Cholmeley Road, Reading into an off licence. It later became the Eastgate pub.
In the 1960s his grandson Keith, pioneered the use of central heating in smaller homes which helped shape TA Fisher’s ability to compete among much larger competitors.
When John Fisher became managing director in the late 1980s, one growth area became the serviced apartment division, now known as House of Fisher with major schemes including 100 King’s Road, Reading among a number of ambitious projects it developed and continues to run.
Innovative developments, diversification, a solid financial base and generations of local Thames Valley knowledge have helped TA Fisher maintain its growth through all the economic ups and downs, particularly of recent times.
Mr Fisher added: “The Thames Valley is a very desirable place to live and work and there’s a lot of growth planned in this region so our specialism is the area and property generally.”
Viking Field is a select development of just six distinctive homes off Evendons Close, only 1.5 miles south of Wokingham’s vibrant town centre. Built on the firm foundations of quality, style and value.
Whatever you need to live today’s busy lifestyles to the full, you’ll discover it at Viking Field. From traditional styling outside to an impressive specification inside. The result? Character looks combined with all the contemporary advantages that come from owning a new home – designer kitchens and contemporary bathrooms as well as energy efficient, bill-reducing fittings.
All created, of course, with the attention to excellence and detail you deserve from the team at T A Fisher.
As the name suggests
The peaceful sanctuary and open space of Viking Field is right on your doorstep. Just beyond that you’ll find the seven acres of Leslie Sears Playing Field, which includes a children’s play area.
Talking of family matters, there is a selection of renowned schools for youngsters of all ages within a mile or two of Viking Field. Evendons Primary, for example, is just 200m from the development.For the day to day essentials, there is a range of convenience stores local to Viking Field, including a Tesco, Morrisons and Co-operative. For retail therapy on a grander scale, Wokingham town centre gives you a modern shopping experience in a historic market town setting. Here, along with the popular high street names, you’ll find the chic, boutique, bohemian and independent outlets, too. Living at Viking Field, in the heart of the Royal County of Berkshire and the dynamic Thames Valley, you’re spoilt for ways in which to spend your leisure time. Right from country walks, culture and the arts to shopping, sport and entertainement.
To discover more about this exciting development in Wokingham and to arrange your personal tour at the Launch on the 31st October, then please call Prospect Estate Agents today on 0118 979 7770.
Planned to perfection. Designed in detail.
As with all T A Fisher homes Viking Field features high quality internal and external finishes, making them an excellent investment.
As a company committed to the environment, sustainability is of primary concern to T A Fisher. Viking Field exceeds the standard building requirements & all homes achieve a code level III of: ‘The code for Sustainability Homes’.
Each home will be superbly finished throughout with moulded architraves and skirtings painted white. Interior walls will be decorated with Dulux Cameo Silk 1 emulsion, the ceilings will have a plain plaster decorated finish as standard.
Internal doors throughout are oak veneer or multiglazed with chrome effect door furniture. Adding a distinctive finishing touch are fitted wardrobes where indicated on the floor plans.
Designer Kitchens with quartz worktops and fully integrated appliances
Porcelain floor tiles to the kitchen & wc floor, ceramic tiles to bathrooms & en-suites
Built in wardrobes to all bedrooms
Chrome towel rails to bathrooms and en-suites • Log burners fitted within the living room (with the exception of Plots 5 & 6)
Click on the image below to view our full Viking Field brochure online… Vikingfield
All the right connections
Should you have to travel for business or pleasure, you’re close to the A321, with the A329, M3 and M4 all easily reached. If you prefer to let the train take the strain, nearby rail stations include Wokingham (with direct services to London Waterloo, Reading, Guildford and Gatwick Airport), Crowthorne and Winnersh. If you’re headed further afield, Heathrow Airport is just down the M4.
Only a few years ago Easthampstead Road, in Bracknell appeared to be in decline. A number of major occupiers had vacated mainly as a result of the down turn related to the global recession which left the local area having to deal with the consequences. Now, just a few years on, the area has been regenerated and incorporates a diverse mix of uses including a modern business park, a trade park, two fitness centres including a 15,000 sq ft super gym, and a residential apart-hotel scheme aimed at the business market. What a turnaround!
A key part of this revival has been the E-Centre. Formerly known as Enterprise Centre it was until a few years ago owned by a large property fund who had fallen out of love with their investment. However, a local property company T A Fisher with their investor partners saw the potential, acquired the whole development and set about implementing their ideas to revitalise the estate.
The aim was to bring the development into the 21st century and that is what has been done. It’s a combination of inspired design ideas, creative thinking and not an insignificant amount of investment! In summary the E-Centre has been given a new lease of life and today presents a really impressive business environment that is beginning to catch the eye of an increasing number of occupiers.
Most of the improvement works were completed in the summer and already joint sole agents Page Hardy Harris and Fryer Commercial are delighted to announce a number of new lettings.
• Firstly Miles 33 a long-standing occupier of E-Centre have signed a new 10-year lease of Unit 6 (8,322 sq ft) linked to a complete refurbishment provided by the landlords.
• Annodata who took over Keltec signed a new 5-year lease of Unit 2 (5,870 sq ft).
• Key Training who have relocated from Windsor have recently taken a 5 year lease of the ground floor of Unit 3 (3,352 sq ft) and
• IT company Channel C have just completed a new 5 year lease of the first floor of 1 E-Centre (2,578 sq ft).
The entire estate has been restyled and now provides contemporary purpose-built business space in smart landscaped surroundings to meet today’s business needs. Whilst providing good quality office space there are also ground-floor loading doors if required. The refurbishment of Unit 5 will be completed in the next few weeks.
At £15 psf the E-Centre has offered terrific value for money compared to alternative options in the marketplace. Such good value in fact that the quoting rent will be increased to £16 psf on 1 November 2015. It’s still not too late, however, to tie up a letting at the lower figure if prospective tenants can move quickly.
T A Fisher also owns the adjacent Beneficial House in Bracknell, with a comprehensive redevelopment completed in early 2015. This features a superb 24/7 gym on the ground and first floors incorporating the latest equipment. It is without doubt the premier gym in the area. The upper floors are operated as an apart-hotel type facility and feature a range of stylish serviced apartments by another group company House of Fisher. Opened in May 2015 the apartments are already proving incredibly popular with the growing business travel market who seek short-term or extended-stay accommodation.
So in a nutshell E-Centre is a great location to work, work out and then stay!